2023-08-01
Go stairiúil, is minic gur droch-geall é Tesla a dhíoltar gearr, ach creideann foireann anailísí BNEF go bhféadfadh ceannaire nua a bheith ann i ndíolachán feithiclí leictreacha ar fud an domhain i 2023. Le dhá bhliain anuas, tá BYD ag leathnú go tapa ar a múnla lineup, leagan amach domhanda agus déantúsaíocht. acmhainn. Má chuirtear feithiclí hibrideacha plug-in san áireamh, tá BYD tar éis dul thar Tesla i 2022, agus tá méadú tagtha ar a dhíolacháin feithiclí leictreacha íon ó 321000 in 2021 go dtí thart ar 911000 anuraidh.
BNEF expects that Tesla's global sales will increase by 30% to 40% in 2023, as the production of Tesla's new plants near Berlin, Germany and Austin, Texas continues to increase. However, the macroeconomic environment is changing rapidly. The rise of interest rates, the fall of house prices and the collapse of the stock market have all begun to seriously affect consumers' purchase decisions. As the competition heats up, a series of actions by Elon Musk to acquire Twitter have also deterred some potential buyers. It is expected that by 2023, Tesla Model Y will still be the world's best-selling electric vehicle, and is likely to rank among the top three best-selling models in the overall car market. Tesla's super charging station network is still a major advantage, especially in North America, where public charging is still underdeveloped. Therefore, the competition between BYD and Tesla will continue until the last moment, and largely depends on the pricing strategy of the vehicle. Tesla has just made a sharp price reduction in the United States and Europe, and has also begun to reduce prices in China, which shows that it is willing to launch a price war to maintain sales growth. Tesla still has room for manoeuvre and may remain ahead for most of this year, but BYD may be able to squeeze out competitors in the last few months of this year. However, both companies will continue to be far ahead of other traditional automakers